FDA-compliant labels, built for the AI era
Simple pricing.
No surprises.
One plan. Everything included — FDA-compliant Nutrition Facts, unlimited version history, label export, AI Paste & Go, and MCP agent access. You're billed only for the recipes and AI you actually use.
7-day free trial — no credit card required
Starter
$39/month
1 user · AI agents free · billed only for what you use
Start free trialRecipe portfolio
- 50 recipes / monththen $0.50 each — never blocked. Unlimited storage; keep everything free.
- Archive, restore, and manage recipe lifecycle
Ingredients
- USDA ingredient search & matching
- Unit conversion — cups, oz, tbsp to grams
- Paste & Go AI — 1,000 ingredients/monthAIDrop a raw ingredient list — AI parses, matches USDA, converts units. ~75 recipes; then $0.012/ingredient.
Nutrition & calculation
- FDA-compliant nutrition calculation
- FDA rounding rules, automatically applied
- RACC-based serving size guidance
- Per-ingredient nutritional analysisSee exactly which ingredient contributes what
- Dual-column labels — per-serving & per-container
- Demographic-specific %DVInfants, children, adults, pregnant women
Labels
- Nutrition Facts label — render-ready
- Label customization — layout & styling
- Export — PDF, PNG, JPEG
Compliance & history
- Full audit trail — every change explained
- Reasoning transparency — AI shows its work
- Unlimited version history
- Recipe diff viewer — compare any two versions
Team & integrations
- MCP connector — use Claude & AI agents
- 1 user · AI agents free (never a seat)
What you'd actually pay
Drag in your monthly workload — see your real bill, and what each recipe actually costs you.
New recipes / month50
50 included, then $0.50 each. Storage is always free.
Ingredients resolved with AI / month1,000
1,000 included (~75 recipes), then $0.012 each. Manual entry is free.
BetterMenu cost
$39/mo
Per recipe
78¢
FDA-compliant
Everything included this month
50 recipes + 1,000 AI ingredients — no overage. Most makers never pay more than $39.
$39 includes 50 recipes + 1,000 AI ingredients/mo. Overage $0.50/recipe, $0.012/ingredient — both soft, never blocked. A spend ceiling you set caps AI.
Common questions
How does the recipe limit work?
You can create 50 new recipes each month included in your plan; beyond that it's $0.50 per recipe — you're never blocked. Storing recipes is always free and unlimited, so your full formulation history stays safe forever. The monthly count resets each billing cycle.
What is Paste & Go?
Drop a raw ingredient list — like "2 tbsp olive oil, 1 cup all-purpose flour" — and BetterMenu's AI parses each line, matches it to a verified USDA entry, and converts units to gram weights automatically. You get 1,000 ingredients a month included (about 75 recipes), then $0.012 each. Adding ingredients by hand (searching USDA yourself) is always free and never counts.
Could a busy month surprise me with a big bill?
No. You set a monthly AI spend ceiling (on by default) — when you reach it, AI pauses and asks you to approve more before anything else is charged. Your recipes, labels, and history always stay accessible. You're never billed past a number you've agreed to.
Do AI agents count as editor seats?
No. Agents connect via OAuth2 (Claude Connectors) and authenticate as your existing account. They don't create new editor seats. You can run as many Claude sessions as you like on any plan without hitting a seat limit.
What happens if I cancel and re-subscribe?
Early adopter pricing is held as long as you stay continuously subscribed. Cancelling breaks the lock — if you re-subscribe, you'll be on the current pricing at that time.
Is there an annual plan?
Not yet — we're monthly-only while we build out the full feature set. Annual plans will be available once the product stabilises. Early adopters will be offered the best rates when it launches.